Ritu Kumar is among India’s foremost designers, who’ve created a unique style that belongs to them, reflecting the traditional traditions of Indian craftsmanship inside a contemporary fashion. Having a background of art background and musicology, that has enriched her horizons, Ritu Kumar’s knowledge of ancient designs and also the innovative utilization of traditional crafts has produced a brand new classicism. Ritu supports the status of the revivalist within the Indian fashion industry, that has effectively bridged the space between traditionalism and modernity.
Ritu, who started her use four hands-block printers and 2 tables, in a tiny village near Calcutta three decades ago, was the very first lady introducing the ’boutique’ culture in India underneath the brand ‘Ritu’. Today she’s twelve outlets in most major metropolitan areas in India. Ritu Kumar’s boutiques have a multifaceted showcase encompassing good Indian design, with specifically created selection of designer clothes and accessories using silk, leather and cotton.
Ritu Kumar’s selection of western and Indian apparel is about traditions and individual talent, and ladies over the continents can certainly recognize her vision of design.
Ritu went a lengthy method to redefining the word ‘fashion’ within the Indian context. Most significantly, she’s shown that hand crafted products is often as lucrative as and much more glamorous compared to machine, which Indian fashion is much more than able to holding by itself within the worldwide arena of high fashion. Her couture is instantly recognizable by its classicism, beauty and finesse. Her design philosophy is dependant on the idea that everything founded on good aesthetic, cuts across all borders-whether geographical, cultural or else. This very aesthetic may be the factor central towards the Indian handwriting which underlies her creations. Because the world truly turns into a global village, increasingly more from the elements that comprise modern culture take on wealthy hues and ethnic tones. Pluralism may be the mantra, while tastes are quickly becoming eclectic, whether it is in music, arts, food or fashion. Within fashion, Indian techniques have more and more commanded reasonably limited for his or her creativeness, style and finished. The Indian affect on contemporary put on is unmistakable.
Synchronized using these evolving trends, in April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. This represents modern and global trends that shape our way of life today. ‘LABEL’ cater today’s lady, who’s more and more independent, discerning and global. It’s a modern offering, concentrating on the cut, color, drape and feel from the outfit. This brand includes a universal appeal targeted at today’s mobile lifestyle. It’s fashionable, affordable and like several Ritu Kumar products, it’s from the greatest quality.