Carter Black
The title can make or break your efforts when it comes to making viral videos. People are hooked before they even press play on a killer title, which is like a secret tool. The question is, how do you write a title that makes people want to click it? Using emotional prompts and curiosity, according to experts, can make people much more interested.
Here are five tried-and-true tricks for making a video title that goes viral.
1. Inspire Curiosity with Numbers and Lists
Listing things makes people feel like they can expect something. They’re quick, easy to understand, and fun.
A simple but effective trick is to use numbers in your video title. If you title your post “10 Hacks to Skyrocket Your Instagram Followers,” people will know right away what to expect and that the post is valuable. Also, numbers set off a psychological response; they make your writing feel organized and simple to understand.
Why It Works:
- It sets clear expectations (e.g., “5 Tips,” “7 Secrets”).
- It attracts audiences who are short on time but crave actionable insights.
- It adds authority to your content.
Pro Tips:
- Using odd numbers can really boost engagement—like “7” usually does better than “6.”
- Make sure the number is realistic—no need to overpromise.
2. Ask a Curious Question
People can’t help but answer questions because they make people naturally curious.
A title with questions is like a little mystery that people want to solve. Like, “What Happens When You Quit Sugar for 30 Days?” is a title that hints at a trip or story without giving away too much.
Why It Works:
- It makes viewers want to click to find the answer.
- It builds intrigue and suspense.
- It’s relatable, especially if the question mirrors your audience’s own thoughts or struggles.
How to Nail It:
- Focus on “How” or “Why” questions that solve a problem or reveal something surprising.
- Try using emotional triggers like “How I Overcame My Biggest Fear” or “The Simple Trick That Transformed My Life.”
3. Take Advantage of FOMO and Urgency
It’s annoying to feel like you’re missing out on fun or popular things.
Calls to action or titles that make you feel like you can’t get them anywhere else work really well. “The One Tip Every Content Creator Is Using in 2024,” for example, makes people feel like they need to watch the video right away or else they’ll fall behind.
Why It Works:
- It really brings out that emotional reaction—like FOMO, you know, the fear of missing out.
- Your content comes across as timely, relevant, and something you just have to check out.
Examples That Work:
- “Don’t Miss This Trend Before It Blows Up!”
- “The Secret Hack Everyone’s Talking About.”
- “You Only Have 24 Hours to Try This Challenge!”
4. Use Strong Adjectives to Emotionally Connect
Getting people to feel something is the best way to make your video stand out from the rest.
People are more likely to click on titles that make them feel something, like excitement, awe, or even debate. To make people feel something, use words like “crazy,” “unbelievable,” or “hilarious.” People are interested in titles like “This Crazy Trick Will Change the Way You Cook Eggs!” because they sound like they will lead to something amazing.
Why It Works:
- Emotional triggers really stick with you and can be quite powerful.
- It really gets your audience wondering if the video is as good as everyone says it is.
Adjective Power Words to Try:
- Amazing
- Hilarious
- Crazy
- Heartwarming
- Jaw-Dropping
5. Without Overhyping, Promise a Big Payoff
Everyone likes the idea of getting something useful, and that should come through in your title.
Some people watch videos to learn something, get help with a problem, or have fun. Your video will be a hit if it has a title that clearly promises a reward, like information, a laugh, or a new skill.
Why It Works:
- It provides your audience with a reason to spend their time.
- It really makes you stand out by highlighting that you bring something valuable to the table.
Examples of Payoff Titles:
- “Learn This in 5 Minutes and Save Hours Later.”
- “How to Shoot Cinematic Videos with Your Phone.”
- “This $5 Hack Saved Me Hundreds!”
Hey, just make sure you don’t promise more than you can deliver. A catchy title might grab attention, but it can really hurt if people end up feeling let down.
Extra Tips for Viral Video Titles
Keep it brief and to the point
Most viral titles are less than 60 characters long. Short titles are best, especially on phones, because longer ones might get cut off.
Make sure to incorporate the keywords in a seamless way
Use viral video titles and words that go with them in a way that seems natural. This helps people find your video more easily without making it look like spam.
Use a Title and Description Generator
Worried about crafting the perfect video title? Don’t be! Tools like the TubePilot free Title and Description Generator can help you come up with catchy, SEO-friendly titles and descriptions in seconds. Simply enter your video topic, pick a tone, and watch the AI handle all the tough stuff for you. It’s totally free, which makes it a fantastic resource for both newbies and experienced creators! Not only does this save you time, but it also makes sure your titles are set up for better engagement and searchability.
Try it out and take a look at the results
Do not choose just one title. Try out different versions to see which one gets the most attention. Check out measures like click-through rates (CTR) or use tools like A/B testing.
Wrapping It Up
The title of your video is the first thing people will see, so make sure it’s good. You can make viral video titles that get people’s attention and keep them coming back for more by using numbers, asking interesting questions, appealing to feelings, and giving the impression of time running out.
What’s your best way to get a video title to go viral?
